Good Rebellion is a strategy and creative agency built for people who actually give a damn. We help changemakers cut through noise, inspire action, and scale what works.






We uncover what matters, and who it matters to. From audience research and market analysis to rebrands and long-term strategic plans, our process is part thought leadership, part therapy, and all purpose.

How a first-of-its-kind national campaign used authentic storytelling and influencer strategy to rebuild public trust in the value of college.

A multi-year strategy to expand service delivery, deepen client engagement, and drive predictable year-over-year revenue.

AASCU’s strategic plan equips RPUs to expand opportunity, drive economic mobility, and lead through rapid shifts in higher education.
