5 Reasons to Make a Rebrand Resolution
It's the New Year, and undoubtedly your social media feeds are inundated with people's New Year's resolutions. They might be about improving personally, or in the workplace. With all of these introspective thoughts going on around you, it's the perfect time to take a good look at your brand. Who do you want your company or organization to be this year? How should it make your customers and stakeholders feel? What should it be saying to the world?
Here are our top five reasons to start thinking about a rebrand in the new year:
1. GROWTH
Expanding and capturing market share is a complicated dance. It involves lots of research and management acumen to hit your targets and convert leads. Is your current brand up to that task? If you're changing your marketing approach to grow, it's important to make sure your brand aligns with the new strategy.
2. MARKET CHANGES
Maybe it wasn't a great year. Perhaps something went terribly wrong with your product, or a new competitor hit the game strong and left you hurting. It's time to rebrand! When demand changes, you need to alter what you're supplying and meet that demand wherever it goes. A new brand will help tell that new story to the world, and regain some of your productivity and loyalty.
3. MODERNIZATION
When is the last time you changed your brand? If it's been a while, it's probably time to consider rebranding. This doesn't need to be a complete overhaul, but simply modernizing the look and feel of your brand assets can go a long way. More and more, people expect a clean, clear, and relatable brand for products and causes they trust.
4. POSITIVE VIBES
Is your team still excited about what you do? A rebrand can help drive a return to the kind of buzz you had when you first started. As part of every rebrand we encourage our partners to develop an "Ambassador Toolkit," chock full of resources (and fun goodies!). No one is going to tell your story as well as your own people, so give them what they need to do it right.
5. GETTING IN SHAPE
This sounds like your typical "join a gym" resolution, but it's probably easier. Is one department using letterhead someone made in Microsoft Word while another decided to put up a website using Google Sites? You're not alone. When organizations haven't prioritized their brand in some time, team members (*with the best of intentions) often try to do more with less. What you end up with is a disjointed brand presence that doesn't convey your message in a consistent way. A rebrand is an effective opportunity to bring everyone back to the stable and strengthen how the world sees you.
WE CAN HELP.
We've presented these as a starting point to get the conversation going. When you're ready to take the next step, give us a call so we can help make this year your best yet.
