6 Questions to Help You Decide if You Need a Brand Redesign

One common misconception is that branding is set in stone. Design trends evolve - even some of the most iconic brands modernize their imagery every now and then to evolve with the times. Updating your brand doesn't mean sacrificing its integrity; rather, it ensures its continued relevance. There may come a point where your brand could benefit from some adjustments. In this post, we’ll outline 6 questions to help you determine whether a brand redesign is the right move for your organization.

1. What motivates your rebranding effort?

During the rebranding process, it's crucial to think about the driving forces behind the decision to ensure that your redesign is purposeful and coherent. Delve deep within and question the origin of your desire to rebrand. Is it because your current brand design lacks excitement? Are you transitioning from a self-designed website/branding to a more polished and professional appearance as you've outgrown the DIY aesthetic? Or perhaps it no longer resonates with your target audience? It's essential to recognize that rebranding should never serve as a superficial fix for underlying business issues. Once you pinpoint the core motivation behind your rebranding initiative, you can navigate the process with clear intentions.

2. How long has your current brand design been in place?

Typically, a recommended timeframe for considering a rebrand is every 3 to 4 years. Within this span, significant changes may occur within your business landscape and among your target audience. Regardless of whether a complete rebrand is in the cards, periodic evaluation of your brand image every 3 to 4 years is advisable to ensure alignment with your evolving needs and audience preferences.

3. Has your target audience evolved since your last brand overhaul?

Over time, businesses and their offerings can undergo transformations. Even renowned brands we recognize today have shifted their focus on who they aim to connect with. As you embark on your journey, your initial perception of your dream client may evolve, leading you to want to cater to an entirely different audience. Let your rebrand act as a beacon, drawing your ideal stakeholders towards your brand.

4. Are your color palette, fonts, and design elements in need of a refresh?

The reality is that color schemes, typography choices, and design components often fall out of fashion, which could lead to an outdated feel for your brand. If you’re looking to update some of your brand elements, it’s important to exercise caution with design trends that become popular very quickly. The allure of flashy trends should not be the sole impetus for a rebranding effort. Opting for timeless elements in your brand design is often a safer bet. Should you wish to incorporate trendy elements, balance them with enduring classics for a harmonious aesthetic.

5. Do you currently have the time to embark on the rebranding journey?

A comprehensive rebranding effort demands considerable time and patience. If you're approaching a significant launch or facing an exceptionally heavy workload, it may be prudent to postpone the rebrand until you can fully commit to the process. However, it's also possible that there will never be an opportune moment for you. In such cases, it's important to carve out dedicated time to ensure your rebrand receives the attention and care it deserves.

6. Does your brand accurately convey the quality of your offerings?

Your brand serves as the initial impression you make on your audience. Ensuring that your visual identity aligns with your mission is paramount. It's essential that your branding and aesthetics reflect the standards and expectations of what you offer. If you've opted for a DIY approach to your branding and find that it falls short of the quality expected from your business, you should consider a rebrand.

While rebranding can be an exciting process, it requires patience and careful consideration. It's essential to thoroughly assess whether a rebrand is necessary before diving into the process. By carefully evaluating your current brand identity, recognizing signs for change, and setting clear objectives, you can make an informed choice that aligns with your mission and values.

Have you answered these questions, and are you ready to take the next step? Good Rebellion leverages its insights from purpose-driven industries to ensure organizations can stand out from the crowd without sacrificing what they stand for. Reach out today for a free consultation.